Six years ago, Mark Heise was working for the province in a 9-5 grind, riding a desk in a cubicle with grey textile walls and cold, fluorescent lights. It was a suit and tie kind of gig, but Mark didn’t feel like wearing a suit, or a tie. He walked a different path and refused to conform to the dry, inoffensive norms of an office space everyone else accepted without question or complaint.
He spent his weekends brewing beer at home, listening to punk rock and he asked himself “Is this it? Is this all there is?”
The dream of launching a brewery represented a huge risk, but Mark and the other founders were tired of the status quo. They wanted to flip the table on boring, macro beers and change everything – and that meant they had to be rebels.
Since it opened, Rebellion has grown to become the largest craft brewery in Saskatchewan. It’s on taps and shelves in more than 200 locations across the province, winning international beer awards, and having earned a well-deserved reputation for a brash, take-no-prisoner’s attitude.
Today, Rebellion has become more than what Mark and the founders imagined. It’s more than “just beer,” it’s a movement that supports local farmers and producers, artists and musicians – we’ve become a family, building a community of like-minded people who weren’t willing to accept the status quo; and it all started with a guy who refuses to wear a tie.